One third of Americans (30%) said they felt more stressed by their email in 2021 compared to 2020. “While Zoom was the talk of 2020, many businesses were not reliant on email marketing before the pandemic and were forced to pivot, leading to an increase in email volume across the digital ecosystem,” said Edison Mail’s Vice President of Marketing, Hetal Pandya. Email overload is a concept we’re all too familiar with, and 2021 saw the issue only worsen. (31%) said they received 50% more communications in 2021 than they did in 2020, and 10% even reported receiving 100% more.Ĩ5% of the country reported feeling stress and fatigue from email specifically. 2020 across email, text messages, and other channels. With so many ways to communicate available, 40% of Americans said they received more daily notifications in 2021 vs. Zoom, Google Hangouts, FaceTime) were their most used method of communication.Ģ021 Saw Communication Overload Reach New Heights WhatsApp, Signal) as one of their most used communication (first or second) methods in their personal life, while 16% named Social Media (e.g. 19% of Americans rank Messaging Apps (e.g. American men (27%) were more likely than women (17%) to rank email as their #1 most used communication method in their personal life.Īdoption of Messaging Apps, Social Media & Video Calls is Slowīy comparison, modern and tech driven communication channels like messaging apps, social media and video calls have less frequent usage in the USA. Nearly half (47%) ranked text message/SMS as their #1 most used communication method, while 22% ranked email #1.

But when it comes to the most frequently used (primary or secondary) method of connecting with each other, nearly three quarters (72%) of the country relies on text message/SMS and nearly half (46%) relies on email. Nearly all Americans use phone calls, text messages, and emails to communicate in their personal lives, and most use video calls and social media.

Text Message/SMS & Email Communication are King To better understand how the American digital communication landscape has changed since 2020, our Edison Mail “2022 State of Communications” national research study* offers insights about consumer communication habits, attitudes, preferences, and pain points. Across all of these different ways to communicate, more than 319 billion emails per day were also sent and received in 2021. Salesforce acquired Slack and created new competition with Microsoft Teams, while messaging app WhatsApp reportedly set its sights on growing its U.S. TikTok surged after it normalized short form video entertainment alongside social media networks like Facebook and Instagram. Zoom made big gains championing video meetings. The past two years saw communication platforms scramble to meet the needs of both consumers and businesses that wanted to stay connected. Increased time at home, heavier reliance on the internet, and the acceleration of remote work have altered the way we communicate with each other in today’s digital ecosystem. The world in 2022 continues to search for its footing following the pandemic induced upheaval of our daily routines.

2020Īmericans rely on their email inbox to manage online shopping (61%) more than anything else–including correspondence for work (49%) or with friends/family (45%) 40% of Americans received more daily notifications in 2021 vs.

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